To be a world champion you have to be hungry you have to work hard at your character to get that character over with the fans guys in the past have done that Bob Backlund ( I apologise if I spelt the name wrong), John Cena, Steve Austin, Hulk Hogan even Bret Hart despite people calling him a vanilla midget was far from it of course he's mic skills could be better but he was still a good champ.
Then of course use of backstage politics helps we all know without the use of politics Triple H would not have had 13 title reigns he might've had 6 or 7.
And then it comes down to how loyal you are to your company no wrestling company is going to make you a longterm champ if your a liability (see Jeff Hardy).
So that's what I think makes a deserving world champion
Tied for OWW funniest members 2012 looking to be the sole owner of the award for 2013