Great post Macho .
In my opinion the brand split should never have happened the way it did in the beginning . It's safe to say Vince and co screwed up the biggest opportunity ever in wrestling history after purchasing WCW . I think most people would agree that Vince should have split the company into two brands . At the time there were too many athletes on the roster to have just one brand . But Vince should have split the company into WWF and WCW . In the months that passed after the Invasion storyline he had enough big names from the old WCW to run with a great promotion . Guys like Goldberg , NWO , Scott Steiner , Flair and others could have kept the name of WCW alive while pushing some up and coming athletes up into main event level to take over when the big recognizable names retired. Instead of burying WCW , Vince should have made it a big deal . To this day we could be still watching the WCW title been fought for on PPVs and TV shows . Instead we see the Gold Belt relegated to the level of opening match on a PPV . Shame really . So in my opinion , the brand extension went wrong from the very beginning .